BOS is a South African brand of iced tea, which uses 100% organic rooibos as the main ingredient. Since 2010, BOS compliments healthy lifestyle with the positive and delicious choices of ready to go beverages. Teas have a wide variety of exotic flavors, complementing the health benefits of it’s tea.

brief

Design a 30 second commercial style frames, promoting BOS, a line of rooibos bottled beverages. The brand aims to capture attention of young women between 10 to 35 years of age. Styleframes determined to spread brand awareness, and create a positive sense BOS iced teas collection.

concept

The picture place captures a young working woman. Her busy work schedule is overloaded with messages, emails, and pop up windows. Notifications chaotically appear on a screen, slowing down woman’s functionality, as she expresses confusion and overwhelment. However, once she opens up a bottle of BOS shots, she explores a beneficial effects of rooibos extracts. With the energy from BOS Product, her routine straightens out, making it easy and fun to live through the day.